One of the best exercises to generate creative ideas specific to something you already know or are currently working on is to extrapolate into the future from the current state of that thing or item. Let me explain. New ideas are fundamentally based on other ideas. My theory on creativity is that at the most fundamental, common core level it is driven by establishing connections between things that have not yet been connected. When we see something new and think to ourselves, “wow, that is clever” or “wow, that is creative,” we are admiring the connection and mixture of things that already exist but in new ways which makes it seem like it didn’t exist before. If you look at how art has evolved over the centuries and if you look at how technology has evolved over the centuries, you will see connections from the first one we know about to the next one and the next one and so on. We get amazed when we know about an early one and look at a new one. We don’t see the steps in between, the evolution, and the difference is so large we give more credit to the creativity and muse of the person who created it. Fundamentally though, as a human race, we are building on what was built before us. This creates tremendous opportunity. As one person connects two things. Another may connect two other things or the same two things in completely different ways. So, as it may seem limited if all we can create is through combination of existing things or ideas, it absolutely is the contrary. The combinations of things, abstract or concrete, is how we create.
So, where am I going with this? I am asking you to chose an area in which you want to be highly innovative or creative, likely something you are working on or want to work on. Choose something that exists today that you admire and want to participate in as a creative force. Now, accelerate time in your mind by looking at that thing’s arc to existence. It came from something else so look a few iterations before it, back in time and determine the arc it took to get to its current state. Write these steps down until you get to the current status. Look at the evolution of the current thing that you are identifying. Now, what is the next step? Ask yourself how this item evolves in the next iteration. It doesn’t matter how small it evolves. It might just be a simple step or perhaps you see an obvious leap. Write that down below the current thing. Now assume that thing now exists and repeat the evolution in small steps. Keep doing this and add in “what if’s” to the equation and assumptions. Suppose one of your evolutionary steps relies on another technology or technique that doesn’t yet exist. Go with it. Assume it does. Keep evolving the item so you can hardly recognize it. Then keep going. You should at a minimum have at least 10 iterations in the evolution. You should extrapolate as many future evolutions steps as you possibly can. There are no rules here so you can leverage anything as long as it is an evolution beyond the current step you just worked on.
After you have defined several evolutions and have crested 10 iterations, go back and look at the evolutions. Evaluate them on likelihood of potentially happening and note those as possible innovations to develop or creative leaps that you should work towards actually taking. If the evolutions you determined are not all that spectacular or if they do not inspire a true creative spark then do the same exercise again but now use a mixture with something else involved in the evolution, add something to the mix, a technique, idea, technology or process. Now repeat the steps and review to see if you have stumbled onto an idea worth working on. Keep going or go further out until you land on something noteworthy. Extrapolate how art, science, technology, and anything else evolve into the future. Take a futurist’s view and you’ll find some creative things to perhaps pursuit. Now identify that one new thing that you chose as noteworthy and figure out if there is a path to actually accomplishing that with what you have in front of you. If not, then list out the things required to get there. There may be another step in this secondary outline that sparks a creative thought or innovation. Then work on that.
The process of extrapolating ideas into the unknown will inherently make you choose some things to attach to other existing things and create new things. Even if those new things are not quite feasible today. The steps you would have to take to make it feasible may very well uncover a creative idea you need to work on… right now! The process at the very least will open your thoughts into what could be possible. That alone feeds the creativity you need.
Now go. Create. ~ The Mission Creative
